15/12/2017 by Nimisha Overton 0 Comments
Want to grow your business?
I have spoken to all kinds of businesses in the last week, some established but needing help to grow, others just starting out that want to know where to begin and then there are those who have been around for a while but with very little time to generate demand for their products or services.
Sales and marketing should lie at the heart of every business with the common theme - to help it grow. There are so many activities that can be developed to help create a buzz but will that buzz generate the leads that you are looking for?
Marketing activities that will help increase sales would be:
Promotional & Advertising Campaigns - to build awareness, generate leads, acquire new customers and make a business stand out. Questions to consider when planning these campaigns would be "How will my target audience find me, what is the most appropriate media to attract them?"
Market Research - can help identify and create new products and markets. When was the last time you carried out market research on your business to help it grow, what did you do with that information?
Customer Relationship Management - 'customer is king' in most profitable companies, creating strategies to keep them happy will help expand your reputation and profits, arguably the most effective way to grow your business.
These elements can be categorised even further to give you line item details on each marketing activity that is available to you at each stage but hopefully it will provide you with some thought on how you manage these activities in your business. Are they covered in your plans to help you grow your business?
Go2Market Solutions can bring tried and tested strategies on each activity and would be happy to discuss them through to help you decide the most effective way to generate demand for your products and/or services.